20 years of digital marketing & website development experience
Areas of specialty: Customer acquisition & retention across all forms of digital marketing, including pay-per-click (PPC/SEM) or paid search advertising, SEO & social media, and email marketing for mid-market companies including retailers & lead-gen B2B. Most mid-market clients spend between $50k-$300k per month. Analytics play a major role regarding all forms of acquisition. Most of my marketing decisions are based on data collection, interpretation and trend analysis.
Additional areas of focus include website development, app development and creating the blueprints for how a website and/or app needs to work for the customer as well as the internal team. I don’t typically write the code, but I write the specs and/or work with current web development platforms that do not require a programmer to code and or launch a website.
Bizresearch President/Owner (Business Research Intl, Inc.) (1997-2019)
Founded & grew a full-service boutique search marketing agency to provide new customer acquisition, SEO, AdWords, campaign management and website development services. I have hired and managed over 10 employees, numerous contractors. I developed the initial version of Bizwatch, a software tool in 2000.
The Ohio State University (2007-2008)
Fisher College of Business
Proposed, developed and re-introduced a challenge marketing course 754, for the business school. Marketing 754 addressed the need for training search marketing & social media analytics to a larger group of people beyond my own company. I developed the syllabus and taught 50+ undergraduates, many whom went onto a successful career in digital marketing, or started their own companies.
CLIENTS HAVE INCLUDED:
TOMS, SpaFinder Magazine, MicroElectronics (MicroCenter), M/I Homes, Carrington College (subsidiary of DeVry), Bozzuto Group (Homes & Apartments), Collin Street Bakery, CRE Rentals, Levenger, PetSupplies4Less, mid-sized interactive agencies, and numerous small to mid-sized business.
INVITED PUBLIC SPEAKER
Public Speaker at Industry Conferences (2001-2019)
Presented at over 60 search marketing conferences, as an invited paid speaker, as well as a speaker who pitches and is accepted by industry peers to present on a given topic. Search marketing conferences include SMX (Search Marketing Expo) and many smaller industry events similar to SEMPO (trade association).
The Ohio State University (OSU) B.A., 1993
Russian Studies/International Studies
- Customer acquisition & lead generation
- Google Analytics
- Google Tag Manager
- Google Sheets
- 10+ years Google AdWords, certified
- 20 years SEO
- 10 years social media (5 years paid social)
- 10 years email marketing
- Public speaking
- Ecommerce marketing (Magento, WooCommerce)
- SEO audits
- PPC audits
- Customer acquisition audits
- WordPress and other forms of CMS tools
- Website design and development
- Canva (graphic design tool for advertising & social media)
- Google Drive/Docs/Sheets
- MS Excel, PowerPoint, Word
- How to create and produce live webinars
- YouTube videos
New York Times, NY Daily Post, Business First Columbus, The Columbus Dispatch and other trade journals – various articles over 20 years in business.
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